branding & identity
Creating branding work has always been deeply rewarding for me. It allows me to collaborate with clients, learn from their unique experiences and missions, and translate those insights into visual representations that authentically reflect their identity and values.
Univest
BRAND IDENTITY
In 2023, Univest Bank & Trust Co underwent a website redesign, marking a shift toward refreshed branding. When I joined as the in-house designer, I took on the responsibility of implementing this updated branding across digital and print marketing materials. I created a comprehensive brand guideline, developed a company-wide PowerPoint template for seven business lines, and promoted collaboration by designing branded digital and social templates in Figma. This streamlined workflows, ensuring brand consistency while enabling faster production. Additionally, I refined customer preference web pages, built out marketing emails, utilizing our brand components within Figma, creating a component library for seamless interchangeable layouts for future use.
Hosted by Howell
LOGO DESIGN & BRAND
IDENTITY
Hosted by Howell is an in home chef experience, fostering culinary excellence and community engagement. I designed and developed the brand's identity based on the theme of modern freshness and authenticity.
Miracle Ventures
BRAND IDENTITY & GUIDELINES
I led the design and delivery of an updated Brand Guideline for Longitude, a Miracle Ventures brand. I took the initiative to align the visuals more closely with the refreshed look and feel of Miraclesuit branding, ensuring consistency across all elements. By spearheading the creative direction and execution, I successfully enhanced brand cohesion and elevated the overall aesthetic to reflect the broader Miracle Ventures identity.
Rotoflow
LOGO DESIGN & BRAND IDENTITY
Rotoflow is a wind turbine subsidiary of the global corporation Air Products. Air Products acquired the company in 2018, and in 2019 they branded together as Rotoflow, an Air Products business and a new brand was created. Collaborating with the creative director and brand strategisits, I created the logo design to be the sister brand to Air Products, I also developed the graphic components and the brand guidelines for use.I
Turkey Jam 2024
PRINT & SOCIAL MEDIA
Turkey Jam is an annual Thanksgiving holiday concert located at the Musikfest Cafe in Bethlehem Pennsylvania. I created the identity of the marketing materials for posters, and social media.
El Charro Del Rio
LOGO DESIGN
The logo creation for El Charro Del Rio, a vibrant Mexican restaurant located on the Delaware River in Milford New Jersey, captures the spirit of its name, "The Cowboy of the River." The design blends traditional Mexican elements, featuring bold and charismatic colors that evoke a sense of heritage and adventure. I spearheaded the creative direction and execution for this project.
Casa De Jorge
LOGO & PACKAGE DESIGN
The logo creation and label design for Casa De Jorge Salsa Company, based in Bethlehem, Pennsylvania, were crafted to reflect the brand's authentic and bold flavors, now available in over 80 grocery stores nationwide. The logo features traditional elements and the label designs ensure that each distinctive flavor stands out on its own.
